A father-daughter creative studio in Marrakech. Brand identity, editorial design, and publishing built to last — not to trend.
ArtKech is a father-daughter studio. Both of us were born in Marrakech, which means the city isn't a backdrop for us — it's where we learned to see. Jamal spent years building businesses across travel, design, and technology, working across four languages and three continents. Sara is finishing her degree in graphic design and has been doing the work seriously for longer than most people realise. She has a portfolio that makes you stop scrolling.
We started this because good design is harder to find than it should be. Not technically difficult — just honest, intentional, built to solve something real. We're not interested in making things that look expensive. We're interested in making things that last.
Marrakech is where we work. Everywhere else is where the work ends up.
Complete visual identity systems from concept to guidelines. Logo, typography, colour, tone — built to hold across every surface and scale with your ambition.
Layouts that command attention. Books, magazines, and publications designed with the discipline of the printed page — precision grid, premium typography, shelf presence.
From manuscript to market. We guide the full publishing process — editorial, design, print, and placement — for journals, specialty titles, and branded publications.
Strategic visual leadership for brands at critical inflection points. Photography direction, campaign concepting, and brand expression that earns its premium positioning.
We begin by understanding the reader's problem — not just what you want to create, but why it matters and who it is for. Every brief is a question worth answering well.
Brand identity or editorial strategy developed around your market position. Initial concepts presented with full reasoning — no unexplained aesthetic choices.
Execution with meticulous detail. Every element earns its place. Premium standard is non-negotiable — this is where we spend most of our time and attention.
When the project demands it, we direct photography and asset creation that meets the studio's quality bar — nothing staged, nothing generic.
Near-final presentation with structured feedback integration. We absorb your input and refine without losing the design's integrity or direction.
Files prepared to specification. Premium materials selected — paper weight, binding, finish. Printing overseen to guarantee what you see on screen is what arrives in hand.
Final delivery with launch guidance. A beautiful object in the world is only half the work — we help it reach the hands it was made for.
"Every summer, my father would take us to Fes. I was young, but I always ended up standing in front of the zellige workshops longer than anyone else in the family. Watching the artisans work — never placing a tile without knowing exactly where it belonged. Every pattern a system. Every piece interlocking with intention. I didn't have the words for it then. Now I just call it the only standard worth working to."
We're not the right studio for everything — and we'll tell you honestly if we're not. But if we are, we move quickly and we don't let the work be mediocre.
Drop us a line. We read every message ourselves.